The Baby Friendly Hospital Initiative (BFHI)
The Baby Friendly Hospital Initiative (BFHI) was launched in 1991 by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), with the goal of protecting, promoting, and supporting breastfeeding in facilities that provide maternity services, ensuring that the facilities follow the WHO/UNICEF “Ten Steps to Successful Breastfeeding” (the Ten Steps) and adhere to the 1981 International Code of Marketing of Breast-milk Substitutes.