In addition to the implementation of the International Code of Marketing of Human Milk Substitutes, other complementary actions are needed to promote the optimal feeding of infant and young children. The Breastfeeding Promotion Initiative led by WHO and UNICEF, aims to increase global commitment to breastfeeding. In addition to achieving full implementation of the code through strong legal measures, the initiative's call to action urges governments, donors and partners to do the following:
• Increase funding for breastfeeding promotion initiatives.
• Enact better family and breastfeeding leave policies at the workplace
• Improve the quality of maternity services, especially for sick and vulnerable newborns
• Increase access to specialized breastfeeding counseling.
• Strengthen community networks that protect, promote and support breastfeeding.
• Create monitoring systems to track the progress of policies, programs, and financing.
